This page gives but a short introduction to the New Zealand marketplace. For more in depth information, please refer to the relevant media page.
 
Statistical Summary
New Zealand lies in the Pacific Ocean, 1600km east of Australia. It comprises two main land masses, the North Island and the South Island plus a number of smaller islands, having a total land area of 266,171 sq kms. (By comparison, Australia is 7,741,000 sq kms!).

The total population is now over 4,500,000, with 76% of this being in the North Island. The five main centres contain 71% of the total population, the largest being Auckland with over 32% of the total population.

AREA POPULATION
North Island 76%
South Island 24%

REGIONAL POPULATION
Auckland 1,415,000
Waikato 403,000
Wellington 471,000
Canterbury 539,000
Otago 202,000
Other provincial regions combined 1,205,000

ETHNIC GROUP POPULATION MIX
European descent 63.4%
Maori 15.5%
Pacific Peoples 7.7%
Asian 12.2%
Middle Eastern/Latin American/African 1.2%

Note: All data from 2013 Census