The radio market in New Zealand
caters to all possible listening tastes with over 320 stations
85%+ of the listening audience share is covered by stations run by the two companies below.
Network - The Hits, Coast, Mix 98.2, Flava, Radio
Hauraki, NewstalkZB, Radio Sport, ZM
Mediaworks - MoreFM, The Breeze, The Edge, George, KiwiFm (soon to be defunct), LiveSport, Mai, Radio Live, The Rock, The Sound
The concentration of ownership within these two organisations has resulted in the development of specific target markets, and a variety of cross-market and individual market station combo's that enable advertisers to now achieve greater cost efficiencies in what was a short time before, a very fragmented marketplace.
Station shares of the network brands monitored against an All People aged 10+ target are as below.This data from Survry 2, 2014.