There are over 120 newspapers within NZ - from major dailies with a circulation of over 170,000, to small community papers with a circulation of under 5,000 units.

Every metropolitan and provincial city has it's own daily paper.

The only national papers are the Sunday Star Times & Sunday News - published by Fairfax Newspapers.

All mono, colour and insert options are available to advertisers in all the daily papers. Although rates are now set on colour as a norm, there are few papers who still offer mono for display advertising.

A number of package buys have also been put together by the newspaper publishing groups, that can deliver additional value to a regular advertiser. And the Newspaper Advertising Bureau (NAB), provides independent press planning and buying options across all publishing groups (for daily papers only, not for community newspapers).

Community newspapers are strong in New Zealand, with Fairfax and APN being the major players.

Below are circulation and ratecard rates (full page four colour) for the main papers in the country. Rates are for weekdays, most papers charge a premium rate for Saturday editions.

Paper Circ $FP
Sunday Star Times - National 115,730 $20,462
Sunday News - National 28,624 $5,943
NZ Herald - Auckland 142,566 $14,949
Herald on Sunday - Auckland 99,351 $11,717
Waikato Times - Hamilton 26,610 $7,532
Dominion Post - Wellington 68,912 $13,091
ChCh Press - Christchurch 64,038 $7,892
Otago Daily Times - Dunedin 36,083 $8,467


Issues for the future

Recent years have seen a vast drop in both newpaper circulation and readership, primaily due to the growth in digital/online delivery of news. For example, seven years ago NZ Herald circ was over 174,000 - now it's 142,000 as above. And similar percentage drops apply to all the papers.

And ditto with readership. Comparing 2014 to 2013 against a 15+ target:

Sunday Star Times is down 10%
Sunday News is down 16%
NZ Herald is down 7%
Herald on Sunday is down 16%
Waikato Times is down 4%
Dominion Post is down 15%
Christchurch Press is down 6%
Otago Daily Times is down 4%

These are vast drops - and even more scary when you realise it has happened just over a period of two years!

So the next five years will be crunchtime for daily papers here - as they struggle to offset declining advertising and subscription revenue from the print side of their businesses against the lesser income they are making (or can ever make) from their digital operations.


All data sourced from and copyright to The Nielsen Company.